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Behavioural Insights Masterclass

  • Contact us to be added to the waiting list

Duration: 10.00 - 15.15

Learning Objectives:

  • Gain overview of behaviour change theory and understanding of PHE behavioural insights approach.
  • Understand relevance and applicability of behavioural insights in public health.
  • Gain familiarity with key tools and methodologies used to design population level behaviour change interventions.
  • Understand how to apply behavioural insights.
  • Identify opportunities for applying behavioural insights within existing role.

Delegates will be required to:

  • Specify local priorities where the application of a behavioural insights approach could provide added value to improve health outcomes.
  • Identify the target behaviours, target population and key contextual factors.
  • Develop a proposal including behavioural outcome measures, conduct a brief behavioural analysis, and develop initial thoughts on intervention design.

Workshop outcomes:

  • Development of proposals for applying behavioural insights locally to improve the effectiveness or return-on-investment of programmes.


Please see attached

Venue details

Room GA, 5 St Phillips Place, Birmingham, B3 2PW

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Hosted by Sandwell MBC
Freeth Street
West Midlands
B69 3DE


Helen O'Donnell - 07815 490 436

Rajdeep Atwal - 0121 569 5121